05.12.19

A Trip Down Memory Lane

As we come to the end of another decade we thought it was a perfect opportunity to look back on some of our proudest achievements. The Marketing Pool was established in 1984, and we've been providing marketing and design solutions for our clients ever since. Won't you join us for a trip down memory lane and a glimpse at some of our favourite promotions…

2005 – Slurpee Loyalty Program (7-Eleven)

The only thing better than a Slurpee on a hot day, is a Slurpee loyalty program. Over the summer of 2004 to 2005, each specially marked Slurpee had a unique code that could be redeemed online for 30 "braincells". In our specially designed entertainment destination, these "braincells" could be used to "purchase" prizes, or even challenge other users in online games. Through that summer, our portal received over 10,000 redemptions and 250,000 unique visits, with 85% being within the 12-22 year old target demographic.

2007 – My Dog Moments Campaign (Mars Petcare)

My Dog is a leader in premium meals for pups, and with a few of our own office pups sharing our workspace over the years we know a thing or two about appealing to good boys (and girls) and their owners. When My Dog came to us to launch their new "Moments" range, we took to the street with a cost effective sampling campaign. We branded up some coffee vans and brought them with us to popular dog parks around Australia. Owners could enjoy a complimentary latte, and their dogs could enjoy some yummy treats from the new range.


These were just a few of our favourite projects to work on, where we really got to flex our creative muscles. We'll share some more next year! If you have an activation that needs a big idea, make a time to talk to The Marketing Pool. #fluidthinking is our thing, and we can't wait to show you what we can do!

#fluid thinking
Slurpee Brainfreeze Promotion
Slurpee Brainfreeze Game
My Dog Moments samping box
My Dog Moments dog park sampling