The Melbourne International Coffee Expo is an annual opportunity for Parmalat to showcase their dairy products to the café industry. The Marketing Pool created a unique stand that resembled a high-end café featuring walls with beautiful food photography to bring to life usage of Parmalat's products. We designed signage that leverages their sponsorship, as well as recipe cards to further add to attendees' café experience.
BUPA wanted to create awareness of their new health insurance stores on Collins Street, Melbourne and King Street, Sydney. The Marketing Pool devised an impactful 'moving' activation — which included a squad of 25 people jogging through the CBD, handing out running maps containing an incentive to head to the new Bupa stores. We developed and managed the concept, instore promotion, prize draws, digital media and campaign collateral.