PZ Cussons has a rich heritage in Personal Care, and they created a range called 'Mum & Me', catering for every stage of new motherhood. The Marketing Pool designed a Trade Display Kit that was a unique box design for the pharmacy trade to sell this new product that needed to showcase the packaging and incorporate a 'high end' luxurious feel. This also involved designing various Point of Sale, artwork and press ads and Multimedia internal presentations.
Using the key visual The Marketing Pool created and designed an impactful range of communication. This was applied across multiple POS, trade presenters, and catalogue ads tailored to specific accounts and various channels including leading supermarkets, independents and petrol & convenience stores.