01.05.20

Maximise your Downtime

The way brands interact and do business has certainly changed since COVID-19 hit Australia. Many businesses have been forced to rethink how they operate and communicate with shoppers in order to survive. Here are some tips to help you refocus:

1 Online is Everything

With people staying at home the way we interact has shifted, making digital one of the most crucial channels. It is an important time to consider your brand's online presence and increase your visibility. Does your website need a refresh? Could your strong social media presence be stronger? Do you know which online channel your customers are using? If you’d like some advice around your online strategy we can help.

2 Update Your Materials

With some businesses quietening down, now is a great time to update your collateral so you are ready to go once we return to 'normal'. All the jobs you've been meaning to do — now's the time! Update your reporting templates to be 'on brand', clean up your Powerpoint presentations or create templates for improved work practices. TMP can help refresh any Excel or Powerpoint assets as well as print or digital sell-in tools.

3 Upskill

Working from home can become tiresome. If you're looking for 'a break' during work time, we've enjoyed digging into the world of webinars:
https://www.marketingweek.com/webinars
https://contentmarketinginstitute.com/events/webinars
https://www.adweek.com/webinars/page/10
Or if you're in Queensland, consider TAFE's Isolearn initiative:
https://tafeqld.edu.au/campaign-pages/Covid-19-Response.html

If you want some help planning for this unusual time, you know where to find us 😉


#fluid thinking