Digital & Multimedia

BP Consumer Promotion

Printed scratch cards are costly and old-school, so The Marketing Pool created a digital scratch card that was more appealing and fun for BP shoppers. We designed and built the promotional website, integrated the site with BP's promotional portal and ensured the consumer journey was seamless on all devices. Other than the digital deliverables, we also managed the POS design, drafting of terms & conditions, the entrant database, prize draws and the handling and fulfilment of all prizes.


The Marketing Pool's digital team designs and builds creative for digital media such as static or animated banner ads and social media tiles. We also adapt creative to work on LED screens in sports stadiums (on and off field).