Promotions & Campaigns


Ski yoghurt is an Australian favorite and household brand. The Marketing Pool created a national consumer promotion that needed to create some noise in the cluttered yoghurt category. We pitched 4 promotional concepts and the Client chose the chance to 'WIN $1000 daily'. We created the POS, drafted the terms & conditions and managed the design and build of the promotional microsite. During the promotion we organised the 50 prize draws and payment of winners' prize money. The promotion achieved the objectives and increased volumes and retained space and stand out from major competitors.


Carlsberg's sponsorship of UEFA Euro 2016 was bought to life in bottle shops around Australia. The larger than life POS caught shoppers' attention and created the illusion of standing on the pitch in France. The trade presenter encouraged retailers to place orders for their chance to head to France too. The Marketing Pool liaised with Carlsberg's and UEFA's international Agencies to ensure the Australian promotion complied with all brand requirements. We managed the travel arrangement of winners' of both the consumer and trade promotions and made sure they all had the experience of a lifetime!